Use these channels individually or all together in an integrated
cross-media marketing campaign!

Web

We create microsites with personalised URLs (also known as PURLs) which provide customised information to each recipient, so that you can engage your audience with meaningful and relevant dialogue. When used together with an e-mail or direct mail campaign, personalised microsites provide a convenient response channel which allow you to track, measure and monitor the behaviour of your audience in real-time. In turn, this enables you to respond to qualified leads immediately and manage customer relationships more effectively.

Print

Using our flagship Xerox digital presses, we produce high quality, fully personalised marketing materials. Whatever your requirements, we can effectively communicate your brand and marketing messages across multiple formats, from direct mail and brochures, to company reports and point-of-sale material.

Mobile

Mobile devices enable audiences to receive messages anywhere, at any time. While this type of communication provides immediacy, it can also be intrusive and unwelcome if used incorrectly. We understand how to use this communication effectively so that it builds a stronger relationship with your prospects and customers.

Email

Email is a cost-effective way to reach your audience, but cutting through other email is an increasing challenge. We can advise on how to deploy effective e-mail marketing campaigns so that your emails get read. We also provide metric tools which enable you to measure the effectiveness of your email campaigns through open and click-through rates. When used in conjunction with a personalised microsite, email enables a single click response mechanism that provides immediate response for your call-to-action.